Develop pre-production materials for an original media product (P3)

























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Create sample materials to support the proposal (P2)

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Script: Open with an entirely blue screen, as a 'play' icon appears in the top right-hand corner of the screen. This is followed by a second of TV static, before cutting into the very end of an advert for 'Knight-Higgs Shoes' as follows: Shot of an two individuals standing opposite each other on either side of a table. One is holding a £5 note and the other is placing a bagel into a bag slowly and cautiously while not taking their eyes off the other. Over this, the logo for 'Knight-Higgs Shoes' appears, followed by the slogan 'it's not just a shoe, it's a shoe', and the text 'Available in all good clothing retailers' below it. This pauses very briefly on its final frame before cutting to a wide shot of a cloudless, sunset sky above some slightly visible houses. The sound of birds singing can be quietly heard. The text 'get away from it all', entirely in lower case in a sans serif font, fades in in the upper left third of the frame...
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Justify content, distribution and marketing methods identified for the planned production to meet a client brief (M1)

Content Audience research conducted earlier in pre-production determined that one of the most popular film series within the Gen Z demographic is Saw, giving us an idea that horror is a very popular genre within this group. Millennials were discovered to make up around 40% of horror movie fans, and were also the first generation to be introduced to The Blair Witch Project, meaning that there is a higher chance that they will have some nostalgia for the found footage subgenre. Distribution The audience research I conducted earlier in pre-production revealed that a reasonable amount of members of the Millennial and Gen Z generations - this film's target demographics - are still fans of watching films in cinemas. Evidence suggests that (at least pre-COVID in 2019) Gen Z are the most frequent cinemagoers, with 43% saying they'd seen a film in a cinema within the past month. As such, we will aim to give the film a limited cinema release before working out a deal with...
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Demonstrate how the exported media product meets the client brief (M4)

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The use of TV advertising-style scenes will likely act as nostalgia appeal to the brief's implied target age range in and of itself, as members of Gen Z likely grew up watching traditional linear TV and its constant advertising. The same can be said for the VHS aesthetic and the use of the 4:3 aspect ratio throughout. All of these are things which this generation has largely moved on from, making their use here serve as something of a throwback to their childhoods. This is especially significant as the nature of the short's distribution will be such that those explicitly in search of such nostalgic content will be the ones to naturally find it. The implication of some form of malicious or otherwise suspicious company will likely appeal to Gen Z, as there are heightened fears of such situations, and it is becoming increasingly commonplace to question such entities and their true intentions. The very brief appearance of the menacing terms and conditions show ...
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