Analyse how post-production techniques and processes create meaning in the media product to meet the client brief (D1)



The opening of the film sets the tone and style for the short as a whole, introducing this as seemingly a recording of various adverts to a VHS tape in the early 2000s. This is how the short would be presented and promoted if used as marketing material for a feature-length expansion of the concept.




The second advert in the recording introduces the concept of the New Wellness Clinic, something likely seeming inconspicuous on first viewing, but with the context of the remainder of the film appears more sinister. This then cuts off just as the threatening terms and conditions text in the lower third of the frame appear.



The scene then transitions to our protagonist - Travis - picking up the camera while contained within a wooden waiting room structure. This marks the transition from analogue horror to found footage, with the implication being that this was recorded directly over the adverts previously on this tape. Within this scene, the unnerving introductory video shown on the TV in the corner show the connection between this new scenario and the previously introduced New Wellness Clinic. The use of a CRT television in this scene also adds to the nostalgia appeal and setting accuracy of the film, while also being a staple of the analogue horror genre.




Within this scene, we see more material seemingly recorded prior, briefly showing Travis packing a suitcase for this retreat, all the more highlighting that he went into this situation expecting it to be something of a holiday.






This, following a return to the waiting room, transitions into an entirely CGI-shot, with our protagonist finding themselves in a seemingly endless series of hallways, inspired by a horror concept popularised online in recent years and further adding to the general appeal.





To conclude, the footage returns to the initial concept of adverts, showing the end of the collection implied to have been recorded on the tape previously. The upbeat and non-threatening nature of this tonal shift clashes with what came moments before it, leaving the audience questioning what happened to Travis in these following moments.

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