Justify content, distribution and marketing methods identified for the planned production to meet a client brief (M1)

Content
Audience research conducted earlier in pre-production determined that one of the most popular film series within the Gen Z demographic is Saw, giving us an idea that horror is a very popular genre within this group. Millennials were discovered to make up around 40% of horror movie fans, and were also the first generation to be introduced to The Blair Witch Project, meaning that there is a higher chance that they will have some nostalgia for the found footage subgenre.



Distribution
The audience research I conducted earlier in pre-production revealed that a reasonable amount of members of the Millennial and Gen Z generations - this film's target demographics - are still fans of watching films in cinemas. Evidence suggests that (at least pre-COVID in 2019) Gen Z are the most frequent cinemagoers, with 43% saying they'd seen a film in a cinema within the past month. As such, we will aim to give the film a limited cinema release before working out a deal with one of the main streaming services to make the film available to their users. If the initial reception is positive enough to warrant it, we will also strive to make a deal with a distributor for a physical release on Blu-ray and DVD.



Marketing
The release of the film will be promoted in a number of ways. To a certain extent, more traditional methods of film marketing will be used such as online and TV trailer releases and print advertising in public and in newspapers and magazines. Further, largely online, strategies will be less orthodox. These will include posting small selected clips of the film onto sites such as Reddit as though they are real, using accounts which were created well in advance of making these posts. This, combined with these accounts being actively used by crew members in advance, will allow for a greater sense of realism. On a smaller scale, portions of the film could be recorded onto otherwise blank VHS tapes and left in unnerving locations such as forests around the country, acting as a sort of viral marketing campaign. This will add to the film having a sense of realism to it.

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