Unit 3 - Create a Media Product

The opening of the film sets the tone and style for the short as a whole, introducing this as seemingly a recording of various adverts to a VHS tape in the early 2000s. This is how the short would be presented and promoted if used as marketing material for a feature-length expansion of the concept. The second advert in the recording introduces the concept of the New Wellness Clinic, something likely seeming inconspicuous on first viewing, but with the context of the remainder of the film appears more sinister. This then cuts off just as the threatening terms and conditions text in the lower third of the frame appear. The scene then transitions to our protagonist - Travis - picking up the camera while contained within a wooden waiting room structure. This marks the transition from analogue horror to found footage, with the implication being that this was recorded directly over the adverts previously on this tape. Within this scene, the unnerving introductory...

The use of TV advertising-style scenes will likely act as nostalgia appeal to the brief's implied target age range in and of itself, as members of Gen Z likely grew up watching traditional linear TV and its constant advertising. The same can be said for the VHS aesthetic and the use of the 4:3 aspect ratio throughout. All of these are things which this generation has largely moved on from, making their use here serve as something of a throwback to their childhoods. This is especially significant as the nature of the short's distribution will be such that those explicitly in search of such nostalgic content will be the ones to naturally find it. The implication of some form of malicious or otherwise suspicious company will likely appeal to Gen Z, as there are heightened fears of such situations, and it is becoming increasingly commonplace to question such entities and their true intentions. The very brief appearance of the menacing terms and conditions show ...

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