Unit 3 - Create a Media Product

The use of TV advertising-style scenes will likely act as nostalgia appeal to the brief's implied target age range in and of itself, as members of Gen Z likely grew up watching traditional linear TV and its constant advertising. The same can be said for the VHS aesthetic and the use of the 4:3 aspect ratio throughout. All of these are things which this generation has largely moved on from, making their use here serve as something of a throwback to their childhoods. This is especially significant as the nature of the short's distribution will be such that those explicitly in search of such nostalgic content will be the ones to naturally find it. The implication of some form of malicious or otherwise suspicious company will likely appeal to Gen Z, as there are heightened fears of such situations, and it is becoming increasingly commonplace to question such entities and their true intentions. The very brief appearance of the menacing terms and conditions show ...

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Call Sheets Asset Log     Shot Log Evidence of Camera Set-Up and Shooting Evidence of CGI set-up, animation and rendering (using motion tracking data imported from video) Evidence of recording film to VHS and re-capturing for accurate effect, adjusting tracking to add more distortion Codes and Conventions The short will adhere to a number of codes and conventions of the horror genre, as well as those of the subgenres of found footage and analogue horror. Examples of these include the strong and authentic VHS effect present throughout the film. There will also be a jumpscare of sudden noise from a TV, likely helping to cause a visceral reaction of fear in viewers (Rick Altman's audience pleasures).  The film will also be visually dark, another convention of the horror genre. In line with Steve Neale's repetition and difference, the concept of a cult-like organisation is something which has been done before, but not mixed with more recent analogue horror-styl...

Shooting Location Tech Scouting Checklist - Ensures that the planned location(s) are well suited for both the needs of the shoot and also those of the cast and crew. It allows the personnel involved in the production to be aware of any limitations ahead of time and give them time to prepare for these in advance. Due to the nature of the small and potentially mildly dangerous shed location in which the majority of the film is to be recorded, this is of great importance. Risk Assessment - Allows the cast and crew to prepare for or simply be aware of any potential dangers and/or hazards present at the location of the shoot. In terms of our shoot, the small enclosed space once again poses potential risks which need to be considered ahead of time. Location Shoot Agreement/Location Release Form - Ensures that the owner(s) of any property which you hope to record content on and/or in have given their written permission for you to do so. This ensures that there are no legal issues in use of...

Content Audience research conducted earlier in pre-production determined that one of the most popular film series within the Gen Z demographic is Saw, giving us an idea that horror is a very popular genre within this group. Millennials were discovered to make up around 40% of horror movie fans, and were also the first generation to be introduced to The Blair Witch Project, meaning that there is a higher chance that they will have some nostalgia for the found footage subgenre. Distribution The audience research I conducted earlier in pre-production revealed that a reasonable amount of members of the Millennial and Gen Z generations - this film's target demographics - are still fans of watching films in cinemas. Evidence suggests that (at least pre-COVID in 2019) Gen Z are the most frequent cinemagoers, with 43% saying they'd seen a film in a cinema within the past month. As such, we will aim to give the film a limited cinema release before working out a deal with...